Don't you just love making connections in your life. I am a big fan of innovation and ideas and this morning I was reading my email a general newsletter from Martin Lindstrom (teaching major companies how to market their brand, see "Brandflash") promoting his new book "Buy.ology" the Truth and Lies About Why We Buy. Sound interesting! well for me blood starts rushing to my brain, why? because I am making a connection that's why, brain to perception back to brain.
Okay before you start believing this girl has really lost the plot, please read the synopsis of the book
Quote: Reveals what actually goes on inside our heads, it shows factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.Unquote
(Lindstrom conducted a three-year, $7 million neuromarketing study (sponsored by GlaxoSmithKline and Bertelsmann, among others that measured the brain activity of 2,000 volunteers from around the world. Some of the results confirmed marketing-industry hunches; others flew in the face of conventional wisdom).
Are you seeing what I am seeing, from a designers eye? Connections, no matter how irrelevant at the time, are vitally important to the big picture.
Disclaimer: I have no financial interest in this book.
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